We at InterGlobe Hotels strive to deliver a delightful world class experience to our guests. With this singular objective, we have challenged conventional wisdom audaciously to reimagine the hotel experience. This has created a distinct brand image for InterGlobe Hotels that reverberates with creativity, innovation and new perspectives experienced through our 21 new-age properties.
The partnership between InterGlobe Hotels and Accor is a unique one. No other player has a domestic edge over us in the mid-market segment and we see huge potential for the growth in mid-market segment in India.
The mid-market hotel landscape in India has developed significantly in the past years.
This hotel segment is expected to be worth approximately $4 billion, growing at an average of 17% annually. Rising affordability, steady appreciation of the dollar and an increase in business activity in tier II and III cities are the key reasons for this surge.
Continuous innovation is a way of life at InterGlobe Hotels which is constantly setting new standards through its Future-Minded approach. When we introduced the ibis brand back in 2008, it challenged the status quo of the industry. Our effective use of space, cookie-cutter room designs, pod bathrooms and well-designed public areas were game changers.